I don’t know about you but these icons and the social networking programs / sites they represent (Facebook, Twitter and YouTube) are still pretty new and definitely underutilized, at least by me. You may have noticed that these icons appear at the bottom of www.amsoil.com and link to the AMSOIL pages for each site. Okay, so if you are still wondering what a Facebook is (no it’s not a picture book), or what’s a Twitter (no it’s not a caffeine side effect), but you are close in thinking that YouTube is much like the “Boobtube”.
If we read through the Urban Dictionary for these terms we get a much better understanding of what they are and why they might be important to AMSOIL and your business.
Facebook – Originally an online network open to college students at certain universities. Students make up their own profiles which include a picture, name, birth date, interests, and classes. They can then search for other students at their university or another university that has the Facebook. One can add people they know or random people as their “friends. Since then it has become not just a social networking site but also used for businesses that want to have a different way to connect with customers and potential customers in a more social way that is separate from their web page.
Twitter – A social media messaging service for staying in touch and keeping up with friends from anywhere. Users access it through a growing number of technology platforms including SMS, IM, and various desktop clients, smart phones, web enabled phones, as well as the Twitter website. This too has become a useable service for businesses that want to keep their customers or anyone who is interested up to date on press releases, new products and industry news, anything related to your business that can be summed up in a sentence or two.
YouTube – YouTube is a website that allows users to upload and share videos worldwide. Launched in February 2005 by three former members of PayPal, YouTube has seen immense success, and as of March 2006 roughly 20,000 videos are uploaded daily. -YouTube, “Broadcast Yourself.” Businesses can create their own channel and post videos they create on any subject they desire. This is especially helpful in getting out a message or concept when words alone just don’t do the job.
In basic terms, you now know what they are and how they can be used. You also know how AMSOIL is using them to help increase the AMSOIL brand, inform and educate. So the question is, what are you going to do with this information? A simple way to start is by clicking on the icons above and getting familiar with the AMSOIL pages at each. This will help familiarize you with how we are using them. Next would be to “follow” AMSOIL on these sites and put these links on your webpage. Lastly, you can become a member of each site and begin using them to enhance and grow your business. Don’t be nervous about jumping in, you aren’t going to “break anything” or bring the internet to a crashing halt. Start slow, seek local resources to help guide and educate you. Soon you will be checking / updating your status, tweeting about a big sale and posting videos of an AMSOIL / AGGRAND related subject. Most importantly you will be generating new customers and sales!