AMSOIL T-1 Lead Program

AMSOIL T-1 Lead Program

Posted on: 04-28-2012 Posted in: AMSOIL Blog

Learn About the Recent Changes to AMSOIL’s T-1 Program

AMSOIL implemented changes to a revised T-1 Certification Program aimed at creating a higher percentage of lead follow-up within the AMSOIL Dealer network after just three months. The revised T-1 Program was enabled to efficiently and effectively respond to potential customers while increasing the opportunity for conversion by the assigned AMSOIL Dealers. It has also generated a lot of Dealer feedback concerning these new qualification standards:
  • Qualification Option 1: An AMSOIL Dealer must earn commissions of at least $10 and have at least one new personally sponsored customer in 3 of the 4 programs (Dealer, PC, ROTS, or CA) in the past six months.
  • Qualification Option 2: A Dealer must earn commissions of at least $10 and have 10 or more new personally sponsored customers of any category in the past six months.

The most common concern among current T-1 AMSOIL Dealers is that requiring new customers in 3 of the 4 programs every six months or 10 new customers overall every six months would be difficult standards for most Dealers to achieve. After evaluating the Dealer feedback we have received and after crunching the numbers, AMSOIL decided to revise the qualification standards for a Dealer to remain eligible for the Leads Program and the Dealer Locator. The new qualification standards are:

  • A Dealer must earn commissions of at least $10 and have at least 1 new personally sponsored customer (Dealer, PC, ROTS, CA) or 5 current customers (active Dealer/PC or protected ROTS/CA) in their personal group in the last six months.

These new 6-month look-back qualification requirements will take effect on June 1, 2010 when the current 6-month grace period for all T-1 Dealers expires. When a Dealer becomes T-1 Certified they have earned the right to participate in the many AMSOIL Co-op Programs. The next step Dealers need to take is to register a Dealer, Preferred Customer, Retail Account or Commercial Account and generate a minimum of $10 in commissions. Once these steps have been accomplished, the T-1 AMSOIL Dealer has earned the right to participate in the Dealer Locator and Leads Program.
While these new qualifying requirments have been relaxed, they still require a Dealer to demonstrate the ability to register a new customer, earn commissions and maintain a personal group. AMSOIL feels these qualifying standards are fair and hopes that this action will ease any concerns Dealers may have about maintaining their eligibilty in the T-1 Leads Program and Dealer Locator.
AMSOIL is not changing the activity requirements for Dealers who receive T-1 issued leads. When a T-1 lead shows up in a Dealer’s Message Center, they have 2 days to “accept or reject” that lead. They then have 7 days to log into the Message Center and complete the follow-up section for the lead. Failing to respond to 3 T-1 Leads in a row or failing to complete the follow-up confirmation to 3 T-1 Leads in a row will result in that Dealer being dropped from the program.
One of the goals of the new T-1 Certification Program is to insure that only Dealers serious about providing timely lead follow-up be allowed to participate. This goal will help improve the image of AMSOIL and the Dealer network and translate into more prospects being contacted. The end result will be more customers for all!

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JWynne